Earning Customer Trust in the Age of AI and Misbelief [Video]

A Content Disrupted podcast with Behavioral Economist Dan Ariely.

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How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted, esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society. Discover the secrets to nurturing brand trust at scale through transparency, value exchange, and long-term aligned interests.

Ariely has been a professor of Psychology and Behavioral Economics at Duke University since 2008 and has authored several best-selling books, including Predictably Irrational and Misbelief: What Makes Rational People Believe Irrational Things. He is also a co-founder of several companies—Irrational Capital, Kayma Labs, Epilog, BEWorks, and Shapa Health— centered on applying behavioral economics to business problems and public policy issues.

Episode Highlights:

• [02:25] The Psychology of Misbelief– How Stress and Low Resilience Shape …