Email Marketing Strategy: 9 Steps to Success [Video]

Think email marketing’s outdated? Think again! 

Despite the evolution of digital assistants, video and chatbots, old reliable email marketing remains an essential tool for businesses, with a better ROI than almost any other marketing channel. 

But to get there, you need an effective email marketing strategy. Here’s how to build one in nine easy steps. 

What You’ll Learn:

1. Build an effective, segmented email list
2. Write a killer subject line
3. Design for the top of the scroll
4. Personalize your message 
5. Write accessible emails for everyone
6. Set expectations for new subscribers
7. Find the right frequency for your audience
8. Practice email hygiene
9. Monitor email analytics and run A-B tests

1. Build an Effective, Segmented Email List

First things first: if you’re sending emails, you need a list of subscribers.

Collect more emails by making it easy to opt-in to your newsletters and other email communication on your homepage, using social media or even asking your customers directly for their email addresses if you have a brick and …