Enjoy the moment with a CocaCola [Video]

Enjoy the moment with a Coca‑Cola is a new summer campaign targeting Gen Z and prompting them to live in the moment. “For over a century, Coca‑Cola has been a symbol of optimism for generations of people. ‘Enjoy the moment with a Coca‑Cola’ is an important reminder for our fans, especially Gen Z, to pause, reset and stay fully present to celebrate life’s biggest milestones,” shared Islam ElDessouky, global VP of creative.

Faced with constant digital stimulation and looming burnout, Gen Z is unplugging from their devices in favor of meaningful real-life experiences. In response, brands are shifting their marketing strategies to emphasize authenticity, in-person moments, and screen-free engagement to better resonate with this mindful, experience-driven generation.

Fans in the United States who scan the QR code found in the new ads have the chance to enter the Coca‑Cola Summer Scratch-Off sweepstakes for a shot at winning a customized road …