Five key digital marketing trends for 2023 [Video]

Content needs to be more personal and value-led

Personalisation is a big part of what we expect to shape 2023. The launch of Google’s Ads Creative Studio has been a catalyst for the shift towards more hyper-personalised content, aligning with each user’s journey and what they’re expecting to see.

A similar shift in value-led content has steered this more personal direction. Companies are beginning to push content that isn’t necessarily about what they do or how they work, but more about what matters to them. This allows audiences to buy into them as a company and a personality rather than solely a service.

This movement is heavily influenced by video being the content medium of choice and is showing no signs of slowing down. Streaming online videos and downloads currently accounts for 82% of total internet traffic, indicating that a lot of content we consume online will be more video focused.   

We also expect a lot of the bigger businesses to step …