If you’re feeling a bit bamboozled by the latest changes to Google Analytics, you’re not alone. Here, Beatrice Alabaster makes sense of the madness with the help of Earnest’s in-house GA4 expert, Ben Savva.
Confession: I might be a modern-day marketer, but I find the ins and outs of Google Analytics more than a little confusing. I know. Sue me, put me in the stocks and hang me out to dry.
But based on the conversations I have with clients, I know I’m not the only one suffering from this secret GA4 anxiety.
So when recent changes to GA4 got tongues wagging here at Earnest, I turned to our digital campaigns expert, Ben Savva, to help me make sense of it all.
GA4 in a nutshell
“In a nutshell, Google is continuing to streamline conversion tracking between GA4 and Google Ads, meaning that marketers will have a much better time with reporting”, Savva told me.
“The big thing in GA4 is …