Gecko x Northumbria: Why SMS is Your Secret Weapon in Student Recruitment [Video]

Phil Smith, CRM Manager at Northumbria University, shares practical insights on leveraging SMS marketing in higher education recruitment. Learn how Northumbria achieved a 10-15% conversion uplift through strategic text messaging, discover best practices for campaign creation, and understand how to allocate SMS budget effectively. Phil explores real campaign examples, including innovative approaches to postgraduate recruitment and virtual event management, demonstrating how SMS can complement your existing communication channels to drive better results.

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Key takeaways:

• How to craft effective SMS campaigns within character limits
• Strategic timing and targeting for maximum impact
• Budget allocation strategies for SMS marketing
• Integration with email and event marketing workflows
• Measuring SMS campaign success through trackable metrics