Generative Engine Optimization (GEO): How To Rank In A.I. [Video]

Search engines are evolving. With AI-driven tools like ChatGPT, Google’s AI Overviews, and Bing Copilot, traditional SEO isn’t enough. Generative Engine Optimization (GEO) is the new frontier—helping businesses appear in AI-generated responses and conversational search results.

This guide breaks down how home service businesses can rank in AI-generated answers, get mentioned in ChatGPT responses, and build trust with AI-driven search engines.

1. What is Generative Engine Optimization (GEO)?

GEO is the process of optimizing content to increase visibility in AI-driven search engines and chatbots like ChatGPT, Perplexity, Google’s Search Generative Experience (SGE), and Bing AI.

Unlike traditional SEO, which focuses on ranking in search engine results pages (SERPs), GEO is about structuring content so AI models recognize, trust, and surface it in responses to user queries.

Alternative names for GEO include:

• AI Search Optimization
• ChatGPT SEO
• Search Generative Experience (SGE) Optimization
• AI Overviews Optimization
• Conversational Search Optimization
• LLM Optimization (LLMO)

2. How AI Models Like ChatGPT Choose Answers

As an AI model, I (ChatGPT) …