Get buyers to act fast: Tips for setting up your art for impulse purchases [Video]

Patrick Shanahan: Coming up on today’s edition of the Art Marketing Podcast, we’re talking about how to get buyers to act fast—tips for setting up your art for impulse purchases. Specifically, we’re going to be talking about why you want to do this, awesome context and current events, how to think about your product lineup, and some tactical ways to go about it.

Now, if you listened to the last episode, you know the following: your goal this year is to 10x the number of new customers you acquire. A new customer is defined as somebody that purchases something from you—the value does not matter; it can be for five dollars or five hundred dollars. What they purchase does not matter as long as you retain the information on said customers so that you can market to them in the future. That’s the definition of a new customer, at least as I …