Google Adds Doc On Using Google Analytics & Search Console Data Together [Video]

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to compare the data between those two analytics tools – they measure different things in different ways.

Google explained that “Using Google Analytics and Search Console together can help you understand how people discover and experience your website, which can you make more informed decisions as you work on your site’s SEO.”

The new document can be found over here and it starts off:

Using Search Console and Google Analytics together can give you a more comprehensive picture of how your audience discovers and experiences your website, which can help you make more informed decisions as you work on your site’s SEO. This guide explains how to use Looker Studio to monitor metrics from Search Console and Google Analytics, visualize the data together, and troubleshoot …