The Google Ads Calculator is a tool developed in-house at Data Driven and has proved to be one of our most downloaded resources and biggest lead generators since we published it in 2015. Since then, it has been through some iterations and today we are going to look at the latest version we created for ecommerce.
So why is the calculator such a priceless sales tool? It’s because it helps you understand the whole picture that conversion tracking data doesn’t always tell you, incorporating data such as customer lifetime value, offline sales tracking, agency fees, product margins, etc. The version that has proved the most popular, with over 100,000 downloads, is the Google Ads budget calculator for lead generation campaigns.
The newest version that we have created is for ecommerce and funnels.
Download the template, then make a copy so that you can edit it.
On the Google Ads ROI Model tab, you …