Google Ads Demand Gen Campaigns: Attribution Issues & New Features [Video]

Demand Gen campaigns in Google Ads have fallen victim to some of Google’s typical nonsense over the past few years. This campaign type was marketed as an amazing “wonder” product. In reality, it was far from it. 

But, like PMax, Demand Gen has gotten better over time.

In this blog, we’ll share how new features from Google Ads may help you get better visibility into just how well Demand Gen campaigns are working.

First Things First: My Beef with Demand Gen Campaigns

The problem, simply put, is the name. 

Demand Generation, as a practice, involves driving leads throughout the funnel and nurturing leads throughout the conversion process. This includes Top of Funnel (ToFu), Middle of Funnel (MoFu), and Bottom of Funnel (BoFu). It requires presenting users with the right offer within their funnel/lifecycle stage. 

It is a full-funnel strategy aimed at not just driving leads, but driving customers/opportunities.

Demand Gen as a Google Ads campaigntargets ToFu and …