Google Analytics 360 integration with Salesforce [Video]

Google recently announced the partnership between Google Analytics 360 and Salesforce. The two can now work together to connect sales, marketing and advertising data, providing visibility of a lead’s value as well as their journey, helping you to see what is and isn’t working across your channels.

In our latest video, our CEO, Ian Harris, discusses why this integration is so beneficial for businesses using a CRM, and how Search Laboratory can help you implement these changes.

Transcript

Hello my name is Ian Harris from Search Laboratory, and today I’m going to tell you all about the benefits of the integration between Google Analytics and Salesforce.

So, what’s this all about? Well, with most B2B lead gen companies, this is the picture that we see. You have a website and you do a load of digital marketing in order to get traffic to the website, and your aim at the end …