Google Business Profile News: Profile Views Are (Almost) Dead! [Video]

You might have noticed a significant drop in your Google Business Profile views—as much as half of what they were just a few months ago.

In response to these concerns, I’ve created a quick video explaining the recent Google Business Profile updates.

There’s no need to panic: Google hasn’t drastically changed its algorithm or reduced your visibility.

Instead, they’ve altered the way they count views on maps and searches, which is connected to their latest business performance API update—a change that is ultimately beneficial.

Reasons behind lower view counts

With the latest Google Business Profile updates, here are two core reasons why your numbers might appear lower than in previous months and years:

• Single Impression Counting: Instead of accounting for every view of a business, multiple views within a 24-hour period are now consolidated into a single impression.
• Revised Maps Counting:Previously, Google counted each instance a user viewed your business on maps. Now, views are only counted when a user …