Google Drops Out of the Anti-Cookie Campaign. Whats Next? [Video]

A huge leader dropped out of a major campaign this week.

Oh, you thought we meant that national race in the United States? No, that’s news, but this is news of a different kind. 

This week, Google decided to say, “Hey, remember third-party cookies — the thing that we’ve been telling you for four years is going away because we’re developing an alternative. Just kidding, we’re going to keep them after all.”

Can it really just do that? In recent years, entire companies have launched, taking advantage of the “cookieless” future.

Marketing pundits, like CMI’s Robert Rose, have been saying for years the cookieless future is already here, and you need to deal with it. And now, they were wrong.

So, we went back to our chief strategy advisor to ask for his take this week. Watch the video, or read on to learn what he has to say now:

Internet user knows best

The world of digital advertising and marketing shook this week. In a …