The explosion of nonconsensual deepfake imagery online in the past year, particularly of female celebrities, has presented a difficult challenge for search engines. Even if someone isn’t looking for that material, searching for certain names can yield a shocking number of links to fake explicit photos and videos of that individual.
Google is trying to tackle that problem with an update to its ranking systems, the company announced in a blog post.
Google product manager Emma Higham wrote in the post that the ranking updates are designed to lower explicit fake content for many searches.
When someone uses terms to seek out nonconsensual deepfakes of specific individuals, the ranking system will attempt to instead provide “high-quality, non-explicit content,” such as news articles, when it’s available.
“With these changes, people can read about the impact deepfakes are having on society, rather than see pages with actual nonconsensual fake images,” Higham wrote.
Mashable Light Speed
…