Google Tag Manager Ecommerce Tracking: GA4 Event Tag & Google Ads Conversion Setup [Video]

Learn how to set up ecommerce tracking in Google Tag Manager (GTM) to enhance your Google Analytics 4 (GA4) and Google Ads reporting capabilities. In this video, we’ll walk you through the steps to implement GTM ecommerce tracking on your website. You’ll learn how to configure a GA4 event tag to send ecommerce data, such as viewing items, adding items to the cart, and purchases, directly to Google Analytics. Additionally, we’ll guide you through setting up a Google Ads Conversion Tracking tag to send purchase details to Google Ads, helping you optimize your ad campaigns. By the end of this tutorial, you’ll be able to track ecommerce actions in GA4 and track the success of your Google Ads campaigns. Let’s get started with Google Tag Manager ecommerce tracking and unlock the full potential of your GA4 and Google Ads setup!

YOUR EXTRA RESOURCES:
○ GTM tutorial series – https://www.youtube.com/playlist?list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV
○ Shopify tracking setup – https://youtu.be/krFHfkiANjc
○ WooCommerce tracking setup – https://youtu.be/WTWpLWC7m1Y
○ Fix Squarespace ecommerce tracking – https://youtu.be/ptMDiJVaE-0
○ Get the pre-configured GTM ecommerce container – https://lovesdata.co/gtm-ecommerce
○ Our courses – https://www.lovesdata.com/courses

JUMP TO A TOPIC:
00:00 Introduction to ecommerce tracking
00:47 Setting up ecommerce triggers
03:44 Setting up GA4 event tag for ecommerce
06:10 Previewing the data layer for ecommerce
08:38 Setting up ecommerce variables
11:08 Setting up Google Ads conversion tag for purchases
13:13 Next steps

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