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The Implications of AI in Digital Marketing
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Googles AI gets cheese fact wrong in Super Bowl commercial [Video]

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Digital Marketing

Our tech overlords tell us that artificial intelligence is so powerful that it will soon dominate our daily lives by providing us with all the information we could possibly need at a moment’s notice.

As for whether or not that information is actually correct, well, we’ll let marketing worry about that.

Google recently debuted its Super Bowl ads that showcase how their Gemini AI can be used across the 50 states. At first glance, they seem fine, but Wisconsin viewers might have cause for concern when it comes to the cheese facts provided in the commercial.

In the Wisconsin ad, which features a dairy farmer, the AI text says Gouda accounts for “50 to 60 percent of the world’s cheese consumption.” As initially noted by travel blogger Nate Hake, that is factually incorrect.

In Google’s Wisconsin local Super Bowl ad, an AI hallucination is shown on screen:

It says *Gouda* accounts for “50 to 60 percent of the world’s …

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