Googles Cookie Plans Have Key Opt-Out Choice for Consumers: InfoSum CEO Lauren Wetzel Beet.TV [Video]

AMENIA, N.Y. – Google this week ended a plan to remove tracking cookies from its popular Chrome browser after four years of delays and disagreements with marketers and advertising agencies. The search giant is giving people more choice in how their personal data are collected and used by advertisers.

“Third-party cookies have always been terrible for privacy,” Lauren Wetzel, chief executive officer of InfoSum, said in this interview with Beet.TV contributor Rob Williams at the Beet Retreat Berkshires. “I like that what Google did announce is that they’re going to make it about the consumer’s choice, which is important, and their ability to opt out.”

Google’s decision to keep cookies in Chrome comes after multiple troubles as digital-advertising businesses and authorities objected to the plan and proposed replacements. A tracking, or third-party, cookie helps advertisers to target and retarget consumers as they visit different websites.

“You have many other browsers and many other channels and many other new environments, such as …