Stuart Butler is a trained rocket scientist turned content marketing rock star.
Though the career as a rocket scientist didn’t stick, he applied what he learned to a 20-plus-year career in marketing. Now, as chief marketing officer of Visit Myrtle Beach, Stuart wants to disrupt not only the destination marketing space but ALL of marketing.
And it seems to be working.
Stuart and his team created Traveling the Spectrum, a heartwarming, unscripted six-part video series following three families living with autism as they go on vacation (in Myrtle Beach, of course).
A deal with a well-known streaming service is expected to be announced soon. But for now, you can watch the trailer embedded here.
From the storytelling to the marketing strategy to the distribution plan, Stuart is doing something he believes few marketers are willing to do: Set their brand ego aside, stop controlling the message, and realize that great content always puts authenticity first.
You can watch my interview with Stuart …