How AliExpress is Growing U.S. Consumer Market Share [Video]

While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail’s Editor-in-Chief Joe Keenan had the opportunity to interview Chris Carl, head of marketing, U.S. for AliExpress, an international B-to-C e-commerce platform under the Alibaba Group. Carl discusses his role in growing market share for Alibaba’s consumer e-commerce business in the U.S., recent updates to its AliExpressLocal Marketplace, and how U.S. sellers are using its more hands-on AliExpressDirect program. In addition, he shares how AliExpress is utilizing technology to enhance its pricing and promotional strategy, efforts to cater to the behaviors and needs of American shoppers, and the growth opportunities he’s targeting for the global e-commerce business through the remainder of the year.