How CMOs can master marketing metrics in the language of the C-suite [Video]

With pressure mounting to demonstrate marketing’s ROI in the boardroom, leaders from Sainsbury’s, Wavemaker and Google explore how CMOs can position marketing as a vital growth driver in terms the C-suite can understand at The Drum Live.

CMOs today are under immense pressure to prove marketing’s value to the board – yet, according to The Drum research, linking marketing directly to business growth has been a top challenge for them this year. That, along with finding growth in an uncertain environment.

With this pressure, the role of the CMO is changing: today’s CMOs must be strategists, change-makers and effective communicators, especially when addressing the boardroom.

The question of how to position marketing as a vital growth driver by aligning measurement strategies with overall business objectives was the focus of a recent panel at The Drum Live.

The measurement challenge: a perfect storm

Heni Hazbay, director of digital marketing for Sainsbury’s, Argos, Habitat, TU and Nectar, kicked off sharing …

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