How She Sold Her Business For Millions (And Her New Biz w/ 0 Employees) [Video]

Here’s how Laura Roeder started 3 companies and sold her last business for 7-figures.

Timestamps
0:00 Intro
2:18 Laura’s background
2:55 Making her first dollar (in person first strategy)
6:02 Learning, resources, and sticking out
8:35 “You get what you go for”
11:58 From freelancing to courses to SaaS products
16:18 Tools and advice for boostrappers/freelancers
17:50 Selling MeetEdgar (for 7 figures)
20:21 Laura’s next company and biggest lessons learned
22:38 Horizontal vs vertical tools
25:07 Commodity products with demand
26:40 Primary marketing channels today
27:42 Learning copywriting and the customer’s POV
30:38 Email marketing strategy in 2024
33:29 Laura’s advice to get customers and start a company to sell
36:45 Testing ads and channels
38:25 Laura’s tech stack ( emails, project/task management, automations)
40:11 Connect with Laura and final advice for getting started

Links mentioned:
https://paperbell.com/
https://lauraroeder.com/

Connect with Laura: https://x.com/lkr
Connect with Mitchell: https://x.com/MitchellLandon
Checkout AppSumo: https://social.appsumo.com/laura-roeder-yt-2024