Sep 08, 2020
If you want to set up a text message marketing campaign, you must understand the Telephone Consumer Protection Act (TCPA) or you could face some hefty fines for SMS spam, like Jiffy Lube and TextMarks and the Academy of Design and Technology.
For more information on how the TCPA impacts text message marketing, download our guide to TCPA compliance.
Summary of the TCPA—Restrictions on Use of Telephone Equipment
This is a summary of the Telephone Consumer Protection Act (TCPA) 47 USC § 227 – Restrictions on use of telephone equipment of 1991 as it applies to text message marketing. View the entire TCPA on GovInfo.gov.
(a) Definitions
Many have argued that a text message marketing platform like Tatangoisn’t an “automatic telephone dialing system.” In 2007, Judge Claudia Wilken ruled in the case of Satterfield v. Simon & Schuster, No. C 06-2893 CW, 2007 U.S. Dist. LEXIS 46325 (N.D. Cal. June 26, 2007), that the …