How To Approach Google Ads Brand Search Campaigns [Video]

When it comes to Google Ads, one question I receive frequently is whether businesses should run campaigns targeting their brand name. There’s no correct answer – it depends on your specific business, competition level, and market conditions.

Let me explain the pros and cons of running branded search campaigns, using real examples, to help you make the best decision for your business.

Google Ads Brand Search Campaigns Video

Why Run Branded Search Campaigns?

Faster Conversion Data Collection

For new Google Ads accounts, I often recommend including a branded campaign alongside your primary service-based campaign. The branded campaign will typically generate conversions more quickly and at a lower cost, which helps Google’s algorithm optimize your account faster.

Feeding conversion data into your Google Ads account early creates a positive ripple effect that can improve performance across all campaigns. This makes the transition to smart bidding strategies like Maximize Conversions or Target CPA much smoother.

Protect Your Brand from Competitors

Let’s examine what happens when someone searches …