Tracking branded spend can feel like a puzzle sometimes. Google makes it hard to see exactly where your dollars are going, especially when it comes to brand spend.
If you’re not regularly checking where your money is going, you may be spending too much on traffic that is not incremental.
In this blog, I’ll break down why brand hygiene checks are essential and how to perform them effectively!
What is Brand Spend?
Brand spend is the portion of your advertising budget you use to appear for your brand name. By definition, this spend targets users already aware of or familiar with your brand.
Let’s use Cypress North as an example. If we ran a branded search campaign, we would put our dollars toward keywords like:
- “Cypress North”
- “Cypress North performance marketing”
- “Cypress North digital marketing agency”
- “Cyprus North”
- And other branded modifiers
How Much Should You Spend On Brand?
Determining Budget Based On Your Objectives
Before you …