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User behavior evolves every day. In a post-pandemic and AI-boom society, this is more apparent than ever.
People are changing the way they create and consume content online, the way they search, and the way they interact with each other and with brands.
Naturally, the entire internet infrastructure (Search Engines, social media, news websites, etc.) has been adapting to meet this new behavior.
Google is a good example.
Last year, we saw a clear path from the search engine giant toward prioritizing quality content, and more recently, this month we witnessed one of the largest and most impactful Core Updates that completely deindexed low-quality sites.
Alongside this, the new Search Generative Experience promises to completely change the way we interact with the SERP today.
Indeed, Google is adapting. And quickly.
And for us, brand owners, marketing, and SEO professionals, it’s impossible not to ask the question: how do we create content that will rank in 2024?
Here …