Keyword research has remained a constant in a rapidly changing search landscape. If you’re an inbound marketer looking to optimize your website, understanding how to do keyword research is a must.
In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and how to choose the right keywords for your website.
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Why is keyword research important?
Keyword research helps you find your SEO sweet spot — the overlap of keywords that aren’t too hard to rank for and keywords that you can confidently produce excellent content on. It also identifies the queries that your target audience is actually searching on Google.
I talked to HubSpot Growth Manager Amal Kalepp, …