How to Rank in AI Search Engines: The Definitive Guide for 2025 [Video]

The search landscape has undergone a profound transformation with the integration of artificial intelligence into search engines and knowledge discovery tools. For businesses in Northern Ireland and beyond, achieving visibility in AI-powered search results has become as crucial as traditional search engine rankings. This comprehensive guide explores the strategies, techniques, and best practices for optimising your digital presence for AI search engines in 2025.

The emergence of AI search tools—including Google AI Overviews, ChatGPT, Perplexity, and other large language model (LLM) powered search engines—has fundamentally changed how information is discovered, evaluated, and presented to users. These systems operate differently from traditional search engines, requiring adapted optimisation approaches.

AI search engines are characterised by several key differences:

“The AI search revolution represents both a challenge and opportunity for businesses,” explains Ciaran Connolly, Director of ProfileTree. “Companies that adapt their digital strategies to align with how AI systems evaluate and present information will gain significant competitive advantages in visibility and brand authority. Northern Irish businesses need to understand that ranking …