How to Start Digital Marketing: Your Guide to Online Success [Video]

In today’s digital landscape, mastering the fundamentals of online marketing is essential. Whether you’re a marketing professional or someone looking to grow your business, knowing the basics of digital marketing can set you up for success. The shift from traditional to digital marketing has opened up new possibilities, but it can feel overwhelming at first.

This practical guide to starting digital marketing will give you all the answers you need to achieve success. Let’s break down what you need to know.

Key Digital Marketing Channels You Need to Know

Digital marketing is a broad field with lots of strategies to explore. Below are some of the core channels that are building blocks for your digital marketing strategy and will help you reach your target audience.

Search Engine Marketing (SEM)

SEM is all about placing paid ads on search engines like Google or Bing. These ads target specific search terms people are actively using, which means you’re reaching users who are already looking …