How to use AI to find and prioritize untapped market segments [Video]

In this tutorial, I’ll show you how to harness large language models (LLMs) to elevate your targeting strategies. I’ll walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model.

I’m using the STP framework — Segmenting, Targeting and Positioning — as a starting point. If you already have defined market segments, that’s great. You are ready to dive into this tutorial. 

If you don’t have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation. It will set-up nicely for selecting and prioritizing the best segments for your campaign. 

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service.

Here’s what you’ll learn in this tutorial:

This tutorial will help …