How to use HubSpot to improve your webinar strategy [Video]

Want to turn webinars into a powerhouse for lead generation and nurturing? 

As a HubSpot consultant and marketing strategist, I’m always talking with clients about this! So let’s dive into actionable strategies you can use to streamline workflows, boost attendance and deepen post-event engagement — all while keeping your tech stack simple.

Below are just a few of the systems we use to turn webinars into growth engines — but seeing how they work matters. The full video walks through the exact workflows, tools, and behind-the-scenes tweaks to make it happen.

Syncing registrations directly into HubSpot preserves critical UTM data, replacing vague “integration” sources with clear campaign insights. This means no more guessing which promo channels drive sign-ups — you’ll see exactly where registrants came from, empowering smarter promotion decisions.

By embedding tracked links into LinkedIn event invites, you’ll not only create a frictionless experience and simplify invites for your audience, but also gain …