How we built a B2B SaaS product: Google Sheets extension for marketers [Video]

Building a SaaS product is rarely as straightforward as following generic advice. That’s why I want to share our experience building our latest B2B SaaS product with you.

I’ll share the product, the exact process we followed, and what we learned. You’ll see what teams never tell you: the thought process and the reasons behind what we did.

What you’ll learn:
00:00 How we built our B2B SaaS product
00:39 Overview of the Porter Metrics Google Sheets marketing extension
01:54 Learnings of the first version (the MVP)
02:47 Documenting use cases and prioritizing features
04:05 Transforming features into visual wireframes
05:28 Iterating on designs and using Figma as our single source of truth
06:40 The hot potato process for the ‘hand-off’ between product, design, and dev.
07:38 Focusing on distribution and user feedback
08:00 Meet the team behind the product