IDeaS Announces Spotlight, Delivering a New Edge in Demand Generation for Hotel Marketing | PR Newswire [Video]

New solution fuels marketing effectiveness by tapping into advanced demand forecasting power

, /PRNewswire/ — IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software, today announced the launch of IDeaS Spotlight, a first of its kind demand intelligence solution that empowers marketers to generate the right demand at the right time. Spotlight helps both single properties and portfolios to identify and act on high-value opportunities for deploying impactful, demand-generating marketing tactics informed by advanced analytics and AI. The solution brings IDeaS’ robust demand forecast and price sensitivity capabilities together to help hoteliers allocate marketing spend for the greatest impact on incremental revenue.

In a time of rising marketing and operational costs, Spotlight empowers marketers to optimize spend and build revenue.

In a time of uncertainty, rising marketing expenses, and increasing operational costs, hotel marketers are challenged to act quickly to translate every dollar spent into …