In episode 482 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt McCabe, executive vice president and chief merchandising officer at Academy Sports + Outdoors, one of the nation’s largest sporting goods and outdoor stores. Listen in as McCabe discusses the addition of the Jordan Brand into 145 of its stores and its e-commerce site (1:40), identifying the initial stores to stock with Jordan merchandise (3:00), and how Academy Sports + Outdoors is creating awareness for the Jordan Brand (4:40). He touches on opening the business’ 300th storefront and how brick-and-mortar ties into the retailer’s strategy moving forward (7:20).
In addition, McCabe shares Academy Sports + Outdoors’ localized product assortment (8:20), the internal collaboration needed to execute upon that strategy (10:50), and how the sports retailer is navigating the currentuncertain macroeconomic environment (12:45). Lastly, he discusses the near- and long-term growth opportunities he’s most excited about for Academy Sports + Outdoors (14:15) as well as serving both existing and new customer demographics …