Inside Salesforces bold ambitions to deploy 1bn enterprise AI agents within a year [Video]

The software company believes its recently launched Agentforce will not only find diverse applications in marketing, sales and commerce – but will also help it win business from Microsoft.

At its annual Dreamforce conference in September, Salesforce unveiled Agentforce, which promises a new era of autonomous AI-powered agents for businesses. The program could create new possibilities not only for customer service and operations management, but also for marketing and advertising.

The successor to Salesforce’s Einstein AI platform, Agentforce is positioned as a next-generation platform designed to enhance sales, service, marketing and commerce efforts through autonomous agents powered by the company’s Data Cloud. Unlike traditional chatbots, Agentforce proactively manages tasks, triggered by real-time data and specific business rules that have been established by the user, to improve efficiency and customer satisfaction.

The company suggests Agentforce is faster and simpler to deploy than building custom programs. “Salesforce is taking care of the …

Tags CRM, Marketing