, /PRNewswire/ — Ipsos MMA, Inc., today announced the expanded launch of its NexGen Unified Marketing Measurement & Predictive Planning Solution, a revolutionary combination of future-proofed, forward-looking insights, speed, cross-functional connectivity and laser-focused capability to implement and drive better financial performance in a validated, always-on, always-connected environment. Under development since early 2024, MMA’s Unified NexGen capabilities will usher in a new era of data driven analytics supported by an always-on platform that provides its client partners with unprecedented predictive capability at the speed enterprises need. It will enable real-time integrations to activate, validate and recalibrate plans to meet every day changing marketplace needs and conditions.
“This solution provides predictive actions that we can implement, track, and validate against true business impact.”
“Unified Marketing Measurement is a critical capability within the automotive industry for OEMs to capture the complex and diverse array of business drivers, including marketing, incentives, operations, economic, competition and consumer, to enable …