Is 2025 the Golden Era of Google Ads? [Video]

I have to admit – I didn’t have, “I’m going to love the direction Google Ads is going” on my 2025 bingo card. 

But here we are.

In this blog, I’ll break down some of the recent changes we’ve seen from Google Ads that have me feeling hopeful about the platform moving forward.

Is Real Change Coming?

At last year’s brightonSEO and PPC Hero Conference, Google Ads Liaison Ginny Marvin got up on stage to talk about how Google was listening to advertisers and how they would take feedback and use it to make adjustments. 

Google has said this in the past, but the compounding changes that we’ve seen make 2025 feel like we may be in a golden era of helpful Google Ads improvements.

Just this month, we’ve seen the following helpful changes or announcements:

• Google Ads Support Gets A “Get A Call” Option
• Search Terms Report Will Show Performance Max Terms 
• Quickly Hide All Recommendations With One Click 
• Merchant Center Adds Bulk Request Review …