Is B2B Telemarketing Making a Resurgence? Heres What the Experts Say [Video]

Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention.

I set out to discover if B2B telemarketing is dead in 2025, or if it’s due for a comeback. I talked to sales experts and dug into data to find out whether cold calling still has a place in the modern sales strategy.

Follow along as I share what I found and the expert tips I uncovered on how to turn conversations into conversions with a phone call.

Table of Contents

• What is B2B telemarketing?
• Is telemarketing dead?
• Benefits of B2B Telemarketing
• B2B Telemarketing Types
• Tips for B2B Telemarketing [+ Experts and Data]

What is B2B telemarketing?

B2B telemarketing is an outbound sales tactic in which one company attempts to build a relationship and sell its products or services over the phone to another. …