Good American, the fashion brand co-founded by Emma Grede and Khloé Kardashian in 2016, transitioned from an online seller into a brand with a physical retail presence after launching its flagship store in Century City, Los Angeles, last year. This move marked a significant step in the brand’s evolution, blending its digital roots with an innovative in-person shopping experience.
Recognizing the need to differentiate itself in a competitive retail landscape, Good American embarked on creating a store environment that mirrors its inclusive online ethos. Misti Blasko, VP of retail, emphasized the importance of translating the company’s vibrant online presence into a physical space that resonates with customers. The solution came in the form of cutting-edge technology: Samsung Direct View LED Displays and the VXT content management system (CMS).
From the moment shoppers approach the Century City store, the two Direct View LED Displays at the entrance capture attention with dynamic visuals and engaging content. These displays showcase the latest fashion campaigns. Inside, a …