Jaguar has rebranded – Hypertext [Video]

• British motoring brand Jaguar has announced a fully fledged redesign of its visual elements.
• The new brand reveal was done in part this week, with the rest scheduled for early December.
• Jaguar’s new ethos is “Copy Nothing”.

This week is an important one for Jaguar. The British motoring company is not debuting a new vehicle, but is instead introducing entirely new branding.

The rebrand is being revealed in two parts, with the company teasing some elements including reworked logos, typeface, marketing visuals, and an “ethos” which it calls “Copy Nothing“.

“A completely transformed Jaguar brand recaptures an ethos to Copy Nothing that can trace its roots back to the words of its founder, Sir William Lyons,” it explained in release to Hypertext.

“Jaguar’s transformation is defined by Exuberant Modernism, a creative philosophy that underpins all aspects of the new Jaguar brand world.  It embraces bold designs, unexpected and original thinking, creating a brand character that will command attention through fearless creativity,” it added.

If we’re being …