Meet the judges of The Drum Awards for Marketing. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels. Get to know the industry leaders who recognize excellence in marketing.
Today, we highlight Aseem Puri, chief marketing officer at Unilever and a judge for The Drum Awards for Marketing APAC, who leads the challenge of scaling global brands across 200+ markets. With deep expertise in digital transformation and AI-driven marketing, Aseem brings a hands-on approach to navigating brand-building at scale. His leadership is focused on leveraging data-driven insights to create meaningful consumer connections in an increasingly fragmented media landscape.
As a CMO, what is the biggest challenge you face today?
Scaling brands across 200+ markets on a lean budget while ensuring marketers are hands-on across the entire digital marketing ecosystem.
What is the biggest challenge of maintaining a consistent brand across multiple markets?
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