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Judge of the Day: Francesco Federico, global chief marketing officer at S&P Global Ratings [Video]

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Digital Marketing for Professionals

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels. Get to know the industry leaders who recognize excellence in marketing.

Today’s spotlight is on Francesco Federico, global chief marketing officer at S&P Global Ratings and a judge for The Drum Awards EMEA. With 20 years of experience spanning startups and global corporations, Francesco has led integrated marketing and MarTech teams at Vodafone, Acer and JLL.

At S&P Global Ratings, he’s combining digital strategy with brand heritage—modernizing one of the most respected names in finance. A law graduate with an early thesis on AI in legal practice, he now pens the newsletter Chronicles of Change, where he explores how AI is reshaping business.

As a CMO, what is the most important challenge you face today?

Deliver the promise of personalisation at scale. Marketers have …

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