Meet the Judges of The Drum Awards for Marketing. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels. Get to know the industry leaders who recognize excellence in marketing.
Today, we highlight Yana Ernazarova, chief marketing officer at Edushape and a judge for The Drum Awards for AMER. Yana brings over a decade of experience in consumer goods marketing, spanning startups and billion-dollar brands. She previously led Pampers Startup at Procter & Gamble, revolutionizing digital marketing approaches that were scaled across brands and geographies. At Edushape, she champions bold, creative-led strategies to drive performance in a high-pressure acquisition landscape.
As a CMO, what is the most important challenge you face today?
The most important marketing challenge I face today is continuing escalation in cost per customer acquisition. Costs went up after iOS 14 upgrade a …