I have the absolute joy of talking with Mark J. Carter and Joe Martin at a monthly meetup I attend. I’d call it a networking group, but that would give you the wrong impression. This is a group of incredibly smart professionals with giant hearts.
Martin and I got into a deep discussion one time about the value of the first sentence on your website and how he could price his services at a premium based on nailing the first sentence, which would dramatically boost the conversion rate of the website.
It was a fascinating discussion.
In “The One Sentence That Will Change Your Marketing World with Joe Martin,” Episode 89 of the Idea Climbing Podcast, Carter interviews Martin about the power of writing your copy for just one person – your ideal buyer, the person you built the business to serve.
I love this so much because many small business owners think they need to appeal to as …