Kantar Unveils Tariff Toolkit to Empower Brands Amid Disruption | PR Newswire [Video]

Kantar’s latest service empowers businesses to overcome tariff-related supply chain disruptions and foster innovative product development

, /PRNewswire/ — Kantar, the world’s leading marketing data and analytics company today announced the launch of the Tariff Toolkit, a comprehensive service designed to help businesses navigate the complexities of tariffs and their impact on strategic planning and supply chains.

Kantar finds nearly 50% of shoppers are extremely concerned about the prices of food and everyday essentials.

Recent Kantar research finds that nearly 50% of shoppers are extremely concerned about the prices of food and everyday essentials, and 52% of shoppers cite tariffs that impact the cost of goods in their shopping basket as a top area of anxiety.

“Reciprocal tariffs are reshaping global trade, driving significant shifts in consumer behavior and sentiment,” said J. Walker Smith, Kantar’s Chief Knowledge Officer. “At Kantar, we understand the challenges businesses face in this volatile environment. Our Tariff Toolkit offers …