Launch and Learn: Balancing Risk and Realism in Startup with Brandon Blum – Honest Ecommerce Ep. 285 [Video]

Brandon Blum is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City.
Before For Others, Brandon spent six all-encompassing years inside the marketing wings of three prodigiously large media companies in New York City.
Brandon possesses a blend of experiences spanning branding, marketing, digital, media, content, and publishing.
Through his work, Brandon learned how brands – large and small – told their stories and built their brands.

In This Conversation We Discuss:
[00:39] Intro
[01:32] Creating a brand with a positive community impact
[02:53] Experiencing first sales at a pop-up
[04:10] Bootstrapping and soft launching the business
[05:30] Launching without overthinking
[06:30] Balancing day jobs and side hustle
[07:26] Leveraging project management skills
[08:36] Recognizing project management as a skill
[09:49] Electric Eye: your true Shopify expert
[10:46] Discovering opportunities in unexpected places
[12:16] Adjusting business projections post-pandemic
[14:00] Standing out in a saturated online market
[14:58] Transitioning from corporate to startup
[16:25] Fulfillment in building a passion-driven career
[18:24] The power of networking in business
[20:53] Expanding your Luck Surface Area
[22:32] Evolving products based on real-world insights
[23:38] Luxury accessories and apparel from For Others

Resources:
Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1
A mission-driven lifestyle brand https://for-others.com/
Follow Brandon Blum https://www.linkedin.com/in/blumbrandon/
Schedule an intro call with one of our experts https://electriceye.io/connect

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