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Have you ever had a moment where you wonder if you should be doing what you are doing? Recently, I did. One of our podcast listeners questioned the ethics of leveraging a sense of urgency as a marketing tactic, which had me pondering the meaning of life, the universe, and everything.
Daniel Bisett, partner and CXO at WeRock DM, a digital marketing agency in Austin, TX, sent us a video as part of our None of Us Are as Clever as All of Us feature for the podcast. His message got me thinking about marketing, and since many of you are in the field, I wanted to share it here as well.
Here is what Bisett had to say:
Bisett says that he watched the documentary “The Social Dilemma” and began questioning …