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MacBook Airs 23x speed boost over Intel model? Apple says so, but details matter [Video]

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Digital Marketing

Apple has made an impressive marketing assertion regarding the new MacBook Air equipped with the M4 chip, claiming that it is up to 23 times faster than the previous Intel-based model. However, it is important to consider the specifics outlined in the fine print.

Apple Has Finally Solved One of the MacBook Air’s Biggest Limitations https://t.co/umQ07jUozH pic.twitter.com/v2OD5BpKL8— MacRumors.com (@MacRumors) March 5, 2025

Apple compared the 2025 MacBook Air featuring a 10-core M4 chip and 32GB of RAM to the 2020 MacBook Air, which is powered by a quad-core Intel Core i7 processor and has 16GB of RAM. Both models were equipped with a 2TB SSD, representing the highest specifications available for each version. Thus, the comparison was made against the most advanced Intel-based MacBook Air, which is a reasonable approach.

Furthermore, Apple clarified that the performance claim of up to 23 times faster is based on tests conducted using the Super Resolution feature in …

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