Mailchimp email marketing for mid-sized businesses has entered a new era. Once seen primarily as a solution for small startups, Mailchimp has evolved into a powerful platform for growing brands ready to scale. In a recent interview with SmartSites, Partner Marketing Manager Kimberly shared how the platform now supports over 12 million customers across 190 countries, offering advanced capabilities powered by AI, machine learning, and the backing of Intuit.
What sets it apart today is how it turns customer data into actionable insights. From email and SMS to social and landing pages, Mailchimp’s built-in automation and AI tools help marketers engage more strategically—and drive stronger results with every campaign.
A standout factor is Mailchimp’s email deliverability. The average deliverability rate is over 99%, well above industry norms. This is no accident – Mailchimp has a dedicated team that manages thousands of evolving provider rules, including IP reputation, throttling, and bounce handling.
“Our customers …