Marketing Teams: Every Year They’re Shuffling. But Why? | What’s New? [Video]

🌎 The content marketing news you need to lead in roughly 5 minutes, from Content Marketing Institute’s Robert Rose.

New Marketing Week research finds that 46.5% of businesses restructured their marketing teams within the last 12 months, and about four in 10 restructured in the previous year. This perpetual marketer motion may help enhance communication and collaboration around content. But Robert Rose says organizations should focus on building the fluidity to adapt to marketing change as it occurs, instead of shuffling roles and responsibilities in response.

📣So what do you think? How often does your content team get restructured? How has it impacted your ability to function successfully? Let us know in the comments.

👀 Related: 7 Core Roles of a Content Marketing
https://contentmarketinginstitute.com/articles/core-roles-content-team/

⭐️Sources: https://www.marketingweek.com/why-marketing-teams-restructuring/

https://www.marketingweek.com/half-marketing-teams-restructured/

https://www.gartner.com/en/marketing/topics/marketing-org-structure-and-effectiveness